Wednesday, February 20, 2008

The Waste Makers

“In the fifties designers in a great many fields earnestly studied the obsolescence creating techniques pioneered in the field of clothing and accessories, particularly those for women. Women’s clothing and accessories by 1960 had become a 12 billion dollar industry, much of it created by obsolescence planning. As Mr. Cheskin (of the Color Research Institute) observed,: “Every industry tries to emulate the women’s fashion industry. This is the key to modern marketing.’

excerpt from the book The Waste Makers , by Vance Packard published in 1960 by David McCay Company Inc.New York

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